Core has created a new campaign for the Health & Safety Authority (HAS) that is aimed at addressing the critical issue of work-place aggression and violence.
The first of its kind, the campaign features a hard-hitting and evocative approach designed to capture the attention of managers and decision-makers, emphasising the serious impact of violence and aggression on employees and teams.
According to Core, “through striking visuals, compelling sound design, and powerful messaging, the campaign brings to life the human toll of workplace violence and aggression, urging employers to consider preventive measures and follow HSA guidelines for safer work environments.
This work is the latest campaign to be developed exclusively by Core, collaborating across its media, strategy, and creative practices, and will run across radio, video-on-demand (VOD), and social media channels.
According to Gavin Lonergan, head of communications and customer relations at the HAS: “In partnership with our team at Core, …