Cordial Launches Cordial Edge–Multimodal AI Boosts Marketing-Driven Purchases by Over 35% for Enterprise Retail Brands | PR Newswire [Video]

Brand-specific, purchase-driven models eliminate marketing guesswork

, /PRNewswire/ — Cordial, the leader in messaging for enterprise retail marketing teams, today announced Cordial Edge™, a first-of-its-kind multimodal AI technology that generates the most relevant, brand-specific models to help enterprise retail marketing teams increase purchases and overcome the limitations imposed by incomplete data and guesswork.

Cordial Edge models set a new standard by delivering unique, purpose-built solutions tailored for individual retail brands, designed to drive purchases instead of optimizing for short-term opens and clicks. Cordial Edge is also the first to use multimodal AI, which looks at multiple types of data simultaneously, allowing marketers to optimize every aspect of a marketing message—brand creative, illustrations, photography, and text—unlike the text-only focus of most current AI tools.

Cordial Edge AI models have the data scalability to include a nearly unlimited amount of both structured and unstructured data, so the models can optimize message performance from a complete set of data …