Coors Light set to adopt new name days after ‘advertising mix-up’ [Video]

While Colorado is often best-known for its recent craft beer craze, one of the most recognizable macro beers, Coors, has a long history in the Centennial State, too. And while the ‘Coors’ name is one that nearly any American household would know, Molson Coors is taking a step away from that branding in terms of their lighter offering – at least for a little while.

According to Molson Coors, Coors Light is set to be rebranded as ‘Mondays’ ahead of Super Bowl Sunday.

“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a whole new level,” said Marcelo Pascoa, Vice President of Marketing at Coors Light. “So, we thought, why not turn that classic ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the …