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Coors Light embraces misspelled ad with new name [Video]

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Global Marketing Strategies

Coors Light now has a literal case of the Mondays.

The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as “Mondays Light” for a limited time.

Coors Light seems to be making the most of its spelling error that appeared in a national advertising campaign debuting on Monday.

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The ad was supposed to read “Mountain Cold Refreshment.” Instead, it said, “Mountain Cold Refershment.”

Coors Light acknowledged the mistake in a statement that began with the following sentence: “We had a case of the Mondays.”

“Coors Light wants to thank everyone for letting us know about the errors,” the statement continued. 

“Mondays, am I right?”

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The ad with the misspelling appeared in print publications such as The New York Times and on a giant digital billboard in New York City’s Times Square.

Coors Light apparently …

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