Coors Light now has a literal case of the Mondays.
The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as “Mondays Light” for a limited time.
Coors Light seems to be making the most of its spelling error that appeared in a national advertising campaign debuting on Monday.
COORS LIGHT BLAMES ITS ‘REFERSHMENT’ AD TYPO ON A ‘CASE OF THE MONDAYS’
The ad was supposed to read “Mountain Cold Refreshment.” Instead, it said, “Mountain Cold Refershment.”
Coors Light acknowledged the mistake in a statement that began with the following sentence: “We had a case of the Mondays.”
“Coors Light wants to thank everyone for letting us know about the errors,” the statement continued.
“Mondays, am I right?”
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The ad with the misspelling appeared in print publications such as The New York Times and on a giant digital billboard in New York City’s Times Square.
Coors Light apparently …