Cookieless Signals Help Brands to Target Open-Web Audiences: Dotdash Merediths Lindsay Van Kirk Beet.TV [Video]

LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process of gathering signals and mining them for insights.

“There’s really been an opportunity for us to identify other types of information that we can add on to impressions and to the specific user experiences that we have within the content,” Lindsay Van Kirk, senior vice president and general manager, D/Cipher, at Dotdash Meredith, said in this interview at CES 2025 with Julian Zilberbrand on behalf of Beet.TV.

As visitors to Dotdash Meredith’s outlets “move down the purchase funnel, that is a huge opportunity for marketers to drive awareness, to drive consideration all the way down to actual purchases,” Van Kirk said. “In some …