Converting Leads into Loyal Customers [Video]

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel.

However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. A well-rounded content marketing strategy and a robust content marketing funnel are the keys to success here.

What Is a Content Marketing Funnel?

“Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales.” –says Neil Patel, content marketing guru.

In a nutshell, a content marketing funnel is a structured system that helps marketers accurately plan, create, and tailor content to suit potential buyers at every stage of their buyer’s journey.

The idea is …