As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting.
But, when the context is as limited as show descriptions, that may not be enough to power the depth of targeting many ad buyers want.
In this video interview with Beet.TV, Jon Wallett, VP of Sales, East Coast at Seedtag, Says: “It’s pretty well known that categorical genre level based of targeting doesn’t really lend itself to many options.”
Contextual AI Powers Omnichannel Strategies
Seedtag is a company that specializes in contextual advertising technology. Their services focus on analyzing digital content to place relevant ads without relying on personal data. By utilizing machine learning and artificial intelligence, Seedtag offers advertisers an alternative targeting method while addressing privacy concerns.
Seedtag’s AI technology, affectionately called Liz, is at the core of everything the company offers. The goal is to help brands figure out their audience targeting strategy in a cookieless world and …