Content Wins Big at Cannes Lions Advertising Awards | What’s New? [Video]

The Cannes Lions International Festival of Creativity kicks off in France this week. Interestingly, the early big prize winners aren’t great ads as much as they are classic content marketing initiatives. Are the lines between brand advertising and content marketing finally blurring, as Robert Rose has long predicted?

📣So what do you think? Is this a tipping point in the evolution of marketing? Pushback against the commoditization of content? Something else? Let us know in the comments.

👀 Related: How To Explain Content Marketing to Anyone [Examples]
https://contentmarketinginstitute.com/articles/explain-content-marketing-anyone/

⭐️Sources: https://www.lovethework.com/work-awards/results
https://www.canneslions.com/festival
https://en.wikipedia.org/wiki/Dumb_Ways_to_Die
https://adage.com/article/special-report-cannes-lions/siemens-wins-cannes-pharma-grand-prix-mri-audiobooks-kids/2565856
https://adage.com/article/special-report-cannes-lions/dramamine-wins-2024-cannes-lions-health-wellness-grand-prix/2565836