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Content Marketing for Hotels – 12 Tactics to Drive Bookings [Video]

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Global Marketing Strategies

By: Frank DePino | February 28, 2024

Are you using content marketing for hotels?

Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

What exactly does hotel content marketing entail, and what tactics go into a successful campaign?

Content marketing for hotels form a strategic foundation to engage with potential guests, showcase the unique value propositions of your hotel, and ultimately, convert interest into bookings. To achieve this, a multifaceted approach is essential, incorporating a variety of proven content strategies tailored to resonate with your specific target audience.

Here are the strategies you need:

  1. Emphasize Local Attractions
  2. Utilize Video Tours
  3. Leverage User-Generated Content (UGC)
  4. Focus on SEO Optimization
  5. Deploy Targeted Email Campaigns
  6. Enhance Social Media Engagement
  7. Collaborate with Local Businesses
  8. Create Traveler Guides
  9. Highlight Amenities
  10. Share Behind-the-Scenes Content
  11. Incorporate Interactive Content
  12. Form Influencer Partnerships

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