Using a spreadsheet or a diary to keep track of your contacts might be helpful now but if you want to keep your lead conversion and contract renewal rates high, you need to always remember their individual needs and preferences which is physically impossible.
You need an effective contact management system and this post will show you how to do this.
What is Contact Management?
Contact management is strategically organizing and nurturing relationships with potential customers (leads) and existing clients. You do this by having a centralized database for your contacts, also known as a contact management system where you store all the details like names, companies, job titles, any previous purchases, previous s+upport tickets, preferences and more.
Now, contacts aren’t only your leads. They are key people in your business so it could also be your suppliers, business partners, existing customers and more. Once you have a good contact management strategy, you can …