Consumer Trust in Brands Wanes as ChatGPT Disrupts Marketing Industry: Global Study from Jack Morton Reveals Skepticism and Regional Differences | PR Newswire [Video]

, /PRNewswire/ — Jack Morton, a leading global brand experience agency, today reported its latest findings from its global research program, Experience Better/Insights. The new report reveals a significant shift in consumer sentiments with the arrival of ChatGPT as a disruptive player in the creative and marketing services industry. This marks a pivotal moment in the relationship between brands and consumers across the globe. The study builds upon the first half of research released earlier this fall.

Data shows that more than 50% of consumers say they will no longer trust a brand that doesn’t live up to its promises. One-quarter of consumers worldwide take it to a place even more damaging for brands in that they believe making promises they don’t intend to keep is just what brands do. This level of cynicism can undermine any sincere efforts brands make to earn consumer trust.

The comprehensive study highlights the transformative impact of ChatGPT on …