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Connecting Customers with Mobility Solutions Drives Successful Year for Enterprise Mobility | PR Newswire [Video]

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Global Marketing Strategies

Steady growth across portfolio of business lines, continued global expansion and focus on future mobility needs lead to strong FY24 results

, /PRNewswire/ — For years, the Enterprise name has been synonymous with rental cars. Since its inception in 1957, however, the business has grown and evolved, from a fleet of seven cars to a global network of diverse mobility solutions including fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscriptions, luxury rentals, technology solutions and more.

In October 2023, the mobility portfolio aligned under a new corporate brand – Enterprise Mobility – to reflect, connect and promote its full line of offerings. This continued focus on developing its mobility portfolio, along with strong global growth, helped drive record revenue of more than $38 billion for Enterprise Mobility, inclusive of its subsidiaries and affiliate Enterprise Fleet Management, in fiscal year 2024 (FY24).

“We’ve set an ambitious vision to be recognized …

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