Consumers today have immediate access to video programming through some kind of connected device, whether it’s a smart TV, a wireless tablet or mobile phone. That accessibility gives brands more ways to reach consumers in a variety of different contexts.
“Content can be distributed and consumed in many different formats on many different size screens,” Mike Law, chief executive of Dentsu Aegis Network’s Carat North America, said in this interview with Beet.TV contributor Rob Williams at a Beet.TV leadership summit hosted by Dentsu. “You can go from watching something in your home on a TV…to getting on the train and watching it on your iPad to being in the car or somewhere watching on your phone.”
While older consumers tend spend time with more traditional media outlets such as linear television, many younger consumers have grown up on mobile devices that not only deliver programming, but also help people to create their own …