Conagra Brands Is Debuting a New GLP-1 Friendly Label on Its Frozen Foods [Video]

Few medications have fascinated the public like GLP-1 receptor agonists, a class of drugs that includes Ozempic and Wegovy. Research shows that these medications can cause significant weight loss in users, who now make up a reported 12% of the population. Now, one major frozen food brand is marketing its products toward GLP-1 receptor agonist users.

Conagra Brands recently announced that the company will add an “On Track” badge to 26 of its Healthy Choice frozen food items. This suggests that the products are high in protein, low calorie, and a good source of fiber, making them “GLP-1 friendly,” per the brand. The badge, which lists the amount of fiber per serving, along with the phrase “GLP-1 Friendly,” is designed to help shoppers easily find options to suit their needs, Conagra Brands said in a press release. (A publicist for Conagra Brands did not respond to our request for comment by deadline.)

But why do …