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Comrades Launch 2025: All The Details [Video]

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Global Marketing Strategies

The Comrades Marathon Association (CMA) launched their 2025 race with the theme ‘More Than A Race – Isiko Mpilo’

CMA Marketing Manager, Delaine Cools unveiled the new campaign slogan reaffirming the event’s attraction as a “life-changing experience, a pilgrimage of sorts and a coming together of a global family of runners who are committed to good sportsmanship and a shared passion for running.”

“There is absolutely no doubt that the 2025 Comrades is going to be one of the most exciting editions of the world-famous ultramarathon as we host the next Down Run in 214 days from today,” said CMA Chairperson, Jeff Minnaar said at the launch of the 98th edition.

…the winner in both the men’s and women’s races will take home a R874,000 with a total prize purse of over R7 6-million…

The 98thComrades Marathon will be a Down Run on Sunday, 8 June 2025, starting at the Pietermaritzburg …

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