Community Management vs Social Media Management: What’s the Difference? [Video]

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.

So, when you think of community management, you might think the person in charge of that is a social media manager.

However, that may not be the case. There are actually significant differences between social media and community management, though the two can go hand-in-hand. What are those differences? Well, keep reading to find out.

Community Management vs Social Media Management

Here are some key differences between community management and social media management.

1. Different Goals

Community managers aim to boost brand visibility and engagement. They also work extensively toward a long-term goal of crafting a strong, supportive community around the brand—which can take years.

Conversely, social media managers often have sales-related goals and are concerned with social media ROI. They usually create or post content to redirect followers to the brand’s website, where they can purchase …