Coming to America with Cupra CEO Wayne Griffiths | The InEvitable [Video]

MotorTrend’s Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!

#TheInEVitable #EV #MotorTrend

0:43 – QOTD – Why aren’t Independent Gas Stations adding EV Chargers?

5:27 – About Cupra.

9:03 – Introducing Cupra! Success in Europe and Plans for the US.

13:20 – Understanding the US Market and Consumer Preferences.

22:44 – Cupra’s Product Strategy and Future Offerings.

26:06 – Volkswagen Group.

31:28 – Cupra’s Unique Product Strategy.

34:07 – Understanding the U.S. Market Dynamics.

35:13 – Building Brand Desirability Over Awareness.

39:55 – Lessons from Past Automotive Launches.

44:07 – Flexibility in Powertrain Strategy.

45:08 – Rollout of Electrification.

48:42 – Designing for the Driver Experience.

51:54 – Wayne Griffith: A Journey Through Cars.

MotorTrend is the ultimate destination for gearheads looking for the latest automotive research and news.
Get a fast, simple, and free car quote today ➡️: https://quotes.motortrend.com
Follow MotorTrend for the latest!
MotorTrend News: https://www.motortrend.com
Facebook: / motortrend
Instagram: / motortrend
Twitter: / motortrend
TikTok: / motortrend
MotorTrend preferred music partner: PrimalHouse Music.