Spirit Airlines has launched a new advertising campaign titled #NotInTheMiddle, featuring Frankie Muniz, known for his role as the middle child in ‘Malcolm in the Middle,’ a popular sitcom from the early 2000s. In this advertisement, Muniz emphasizes the benefits of Spirit’s ‘Go Comfy’ travel option, which provides additional comfort through a guaranteed blocked middle seat. Specifically, this package includes one checked bag, one carry-on bag, priority boarding, and a complimentary snack and non-alcoholic beverage.
Furthermore, the ad will be distributed across Spirit Airlines’ social media platforms and various digital channels, aiming to reach a broad audience. In conjunction with the ad launch, Spirit Airlines is also conducting a social media giveaway, which offers travelers the chance to win one of ten pairs of Go Comfy tickets. Through this initiative, participants can “experience the enhanced comfort and space that come with the blocked middle seat option.”
Image Credit: Spirit Airlines