Comcast Advertising Aims to Make TV Ad Buying as Simple as Social Beet.TV [Video]

LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and YouTube to buy premium video advertising.

The goal is to open up the power of premium video to millions of advertisers.

“We believe that premium video as a category drives performance, but we’ve got to make it simple to buy and we’ve got to make it as seamless as big tech has done, which they’ve done an amazing job at,” said James Rooke, President of Comcast Advertising, in this video interview with Beet.TV at CES 2025, where Universal Ads was announced.

Universal Ads is a Hulu-style partnership between a range of TV/video owners, designed to provide a single point of access to a wealth of premium inventory. In doing so, the partners hope simplicity can win over smaller, digital-native advertisers who have never touched TV.

Launch partners include A+E, AMC …