Colonial First State Challenges Australians to Take Control of Their Super in Bold New Campaign [Video]

It’s a stark reality: only half of Australians are actively engaged with their superannuation. Many are overwhelmed, unsure how to monitor its performance or make informed decisions. As a result, millions have adopted a ‘set and forget’ approach, allowing their super to remain on autopilot.

According to recent research by Colonial First State, a significant 51% of Australians admitted that they currently have their super on autopilot. With two in five finding super confusing and 60% unaware of their super’s performance over the last year, it’s clear that the current state of superannuation management leaves much to be desired.

The Cost of Complacency

The troubling findings reveal that many Australians simply trust their super fund to deliver competitive returns and fees, without actively managing or questioning their choices. This complacency could lead to an average fund and, ultimately, an average retirement.

Recognizing this widespread issue, Colonial First State has launched a new campaign through …