Colgate Testing New Toothpaste on Fake People [Video]

Digital twins are making an incredible impact on the manufacturing industry. By simulating the factory using real-time data from sensors and other IoT technology, manufacturers can iterate faster during the product design, improve efficiency, forecast potential equipment failures and even help train new workers in virtual environments. And now, one major toothpaste player is testing new products on digital twins of customers, i.e., virtual people.

Colgate revealed the new tactic a few weeks ago, during a Reuters NEXT panel. NEXT is an annual business summit that draws industry leaders to share ideas that “question today to build a better tomorrow.” Well, it looks like our better tomorrow will be built upon market research from simulated customers.

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According to Diana Schildhouse, Colgate’s chief analytics and insights officer, the company built digital twins of customers …