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How to Reach your Market in a World Ruled by Generative AI
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Coldplays Tech Symphony Turns Fans into Creators [Video]

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Marketing Technology

Coldplay recently finished their last concert in Mumbai, India, on Tuesday, delivering an experience that was nothing short of magic. The electrifying music, coupled with the radiant wristbands, created a once-in-a-lifetime event for their fans.

Beyond the twinkling lights in the audience and the cheer of fans, however, very few would grasp the nitty-gritty of the technology that powered the night. From LED wristbands that lit perfectly to every beat to features that made the show more inclusive for everyone, the concert truly reflected the future of live music. 

Behind it all was an unexpected partner. Microsoft’s collaboration with Coldplay brought AI into the experience in a way that felt seamless, exciting, and unlike anything seen before.

A Film For The Future (with Microsoft)

On Thursday, the band launched a fan remix experienceto allow fans to create personalised clips for their latest release, ‘A Film For The Future’, a visual companion to their latest hit album, ‘Moon …

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