3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Coldplay Moon Music: Embracing Green Vinyl Made from Recycled Plastic Bottles [Video]

Categories
Sustainability Marketing

Coldplay announces their 10th studio album, stating that carbon emissions for vinyl production will be reduced by 85% due to a new method.

Not only that, Coldplay aims to create the most ecologically sustainable vinyl record yet for their newly announced album, “Moon Music.”

The band’s upcoming album, Moon Music, is getting an eco-friendly makeover! Standard vinyl copies, released on October 4th, will be made from recycled plastic bottles. That’s about nine plastic bottles getting a new life for each 140g record. But wait, there’s more. A special “notebook edition” takes things a step further.

The Ocean Cleanup, a nonprofit battling plastic pollution in our oceans, intercepts plastic waste and uses it to craft 70% of this vinyl. This plastic was specifically recovered from Rio Las Vacas in Guatemala, preventing it from polluting the Gulf of Honduras and the Atlantic Ocean.

This eco-conscious approach isn’t just for show. The bandestimates a staggering 85% reduction in carbon emissions compared with …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads