Regardless of the audience you’re targeting (startups, brick and mortar stores, on-premise service businesses), this email outreach template can easily be adapted to many different use cases and email marketing strategies.
Cold email template for digital marketing services
This cold email template consists of 2 steps, and the second step comes with a fun addition.
Let’s break down the audience first.
When it comes to digital marketing pitch, there are literally two pillar goals under which you can group your services in… at least if you ask me:
- Marketing a.k.a. brand -> Social Media, PR, content, website, reviews etc.
- Sales a.k.a. revenue -> Email, SEO, Ads, links, affiliates, partnerships etc.
In this case, you’d have to focus on results as local businesses most likely won’t have the patience nor money to wait for months and they expect to see fast results in revenue.
A smart approach is to offer a discounted package for a lot of work you’ll be putting …