Categories
Event Marketing and Sponsorships

Cody Rhodes – ‘I Send My Merchandise Numbers To John Cena’ [Video]

Cody Rhodes has played a significant role in WWE since his return at WrestleMania 38, contributing to the growth of the company’s business over the past two years. Rhodes has emerged as a prominent figure in merchandise sales and featured in events that set WWE box office records.

Before joining WWE, Rhodes was the Executive Vice President at AEW, where he held dual roles in talent and executive management.

In a recent appearance on “The Pivot” podcast, Rhodes discussed the valuable lessons he learned as an EVP at AEW and how he has applied those insights to his current tenure at WWE.

Cody said, The number one thing I learned. As a talent, we are consistently delusional. I love confidence and swagger. You have to really know, ‘How many tickets are we selling? How many shirts are we moving?’ The numbers, socially, are so inflated. You have to really look at ‘what …

Watch/Read More