Coca-Cola ‘Spiced’ flavour discontinued six months after debut [Video]

NEW YORK –

Coca-Cola is discontinuing the production of its new Spiced flavour just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers.

The company said in a statement that Coca-Cola is “always looking at what our customers like and adjusting” its flavours. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavour in 2025,” a spokesperson said.

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The short lifespan of Spiced is surprising, because the company promoted it as a permanent flavour. Coca-Cola didn’t provide a specific reason for axing Spiced, although lack of awareness of the new offering and confusion about the flavour (it wasn’t actually spicy) probably contributed to lackluster sales.

Coca-Cola introduced Spiced in February with a splashy ad campaign. The beverage blended the traditional Coke flavour with raspberry notes.

Spiced was created to attract Gen-Z drinkers, who have a thirst …