Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins [Video]

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology. 

The company is working with NVIDIA and WPP, becoming an early adopter of their microservices to personalize Coca-Cola and meals imagery across 100-plus markets with hyperlocal relevance and speed on a global scale, according to Samir Bhutada, global VP of StudioX digital transformation.

• Also read: Coca-Cola’s Lens Platform Is Changing the Way Insights Are Shared With Retailers

Expedited Content Creation

The partnership is expected to let Coca-Cola to quickly automate content creation with multilingual text and streamline processes for advertisers and marketers. The technology works with a Shutterstock library of nearly 1.3 million 3D objects and visual content within WPP’s network. 

Following written prompts, the studio automatically pulls from this visual asset library to create AI-generated images and videos that are designed to be brand-compliant. As Coca-Cola explores this …