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Coca-Cola releases Christmas film series [Video]

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Global Marketing Strategies

A town in Mexico famous for its decorations searches for the lost magic of Christmas. Two estranged lovers in Paris rekindle their connection over holiday window displays. A vampire meets his girlfriend’s parents for the first time—and his longtime rival, Santa. These are the stories of the new Christmas anthology film series from Coca-Cola—Christmas Always Finds Its Way—that premiered in select countries on Prime Video on December 7.

As part of Coca-Cola’s new creative platform, Real Magic Presents, Christmas Always Finds Its Way consists of three short films produced by Academy Award–winning filmmakers Brian Grazer and Ron Howard’s Imagine Entertainment. Real Magic Presents will see the brand producing new films in different formats all centered around a single premise: to share and celebrate stories of human connection, told in magical ways.

“The diverse stories, “Alma,” “Tiny Christmas,” and “Christmas Bites,” are each set in a different country but are united by their core creative territory, which celebrates the …

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