CO TikTok content creators, business partners brace for Supreme Court ruling [Video]

DENVER — Content creator Rayna Kingston said she never intended to be a social media influencer.

“I don’t have a background or degree in anything marketing,” she said.

The former nonprofit employee started posting videos to social media to highlight local restaurants during the pandemic so her favorite spots didn’t go out of business.

“I was like, ‘You know what? Let me give it a shot.’ So I put it on TikTok and that’s when things really started to take off,” said Kingston.

It’s now her full-time job. She has 57.2k followers and 1.1 million likes on her @Raynaking_ TikTok account and 41.7k followers on her @RaynaKingDenver Instagram account.

“I view Instagram as more aesthetic, curated, more like posting your pretty pictures, versus TikTok has a very authentic, real collaboratory effect,” said Kingston.

As the Supreme Court decides whether the TikTok ban stays in place,it’s a nerve-racking time for influencers who say what they do on TikTok is …