CMXs Walsh On Trade Desk Tie-Up, Roadmap to Success Beet.TV [Video]

CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation.

As the industry gathered in Cannes in June, the pair announced the pharmacy chain’s first-party data and loyalty program would power a self-serve DSP for targeting and attributing campaigns programmatically.

In this video interview with Beet.TV during Cannes Lions, Raphaela Walsh, Head of Product at CMX, explained the tie-up.

“It’s ultimately (about),‘What do clients want, what are they seeking and how we could start unlocking that?’,” she tells Tameka Kee.

“Trade Desk has been a great partner and it’s a great example of doing just that, taking the innovation, taking the product, and taking the problem and creating solutions that are really going to unlock value for our clients.”

“Long-lasting partnerships are essential for success. It’s essential for innovation, and we really look for …