How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos

Cloud environments beyond the Big Three [Video]

Categories
Integrated Solutions Offering

The Big Three cloud providers, AWS, Microsoft, and Google, are going like gangbusters. The most likely reason is two letters: AI. The first quarter of 2024 saw the strongest growth since the third quarter of 2022. Enterprise spending on cloud infrastructure services topped $76 billion during Q1 2024, up by $13.5 billion (a 21% increase) compared with Q1 of 2023.

The Big Three cloud providers now account for 67% of global cloud spending. Amazon still retains its lead at 31%, but its share is shrinking compared with Microsoft (25%) and Google (11%), which showed stronger year-on-year growth, according to Synergy Research Group.

The ever-changing tech landscape

If you don’t like the current state of tech, wait a year. While AWS, Microsoft Azure, and Google Cloud control most of the global cloud spending, an interesting dynamic is playing out beneath these headline figures. Enterprises are increasingly investing in second-tier cloud providers such as Huawei, Snowflake, MongoDB, and Oracle, which collectively demonstrated the …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads