Categories
Global Marketing Strategies

Closing arguments coming in US-Google antitrust trial on ad tech [Video]

Google and the US government will face off in a federal court on Monday, as each side delivers its closing arguments in a case revolving around the technology giant’s alleged unfair domination of online advertising.

The trial in a Virginia federal court is Google’s second ongoing US antitrust case as the US government tries to rein in the power of big tech.

In a separate trial, a Washington judge ruled that Google’s search business is an illegal monopoly, and the US Justice Department is asking that Google sell its Chrome browser business to resolve the case.

This latest skirmish, also brought by the Justice Department, focuses on ad technology — the complex system determining which online ads people see when they surf the web.

Each side will have 90 minutes to make their case, summing up testimony given over weeks of trial in September and October.

Presiding judge Leonie Brinkema …

Watch/Read More