One solution that’s been offered successfully in Japan for years is clubs with lighter than traditional overall weights. Most notable has been the XXIO brand of drivers launched by Dunlop Sports, which repeatedly have been that country’s top seller, pushing well below 290 grams in total weight. That’s a good 10 percent below the weight of many typical drivers played in the U.S.
Cleveland, whose parent company is Dunlop Sports, has been developing lighter overall weight golf clubs since the beginning of this decade with clubs like the original CG Black, a driver introduced in 2011 that weighed just 265 grams or about 60 grams lighter than some of the leading drivers in the game at the time. Now comes the new family of CG Black metalwoods and irons, all aimed at average golfers and all featuring an ultralight platform. It’s what Cleveland’s engineers call an emphasis on “increasing the …