CLEAR Men unveils brand ambassadors Erling Haaland and Vinicius JR in light-hearted film [Video]

Unilever’s CLEAR, the world’s best-selling male shampoo brand, has announced two football superstars as the new CLEAR Men ambassadors for UEFA’s EURO 2024. In collaboration with MullenLowe Singapore, the campaign features Erling Haaland and Vinicius JR as detectives on a mission to solve the mystery of a global white trail.

The humorous and light-hearted film stars Norwegian footballer Erling Haaland as a detective investigating the mysterious white flakes left by male victims. He discovers numerous men suffering from hair issues, losing confidence due to a nefarious bald crime boss swapping their shampoo. The film also showcases a similar white-flake catastrophe in Rio de Janeiro, introducing Brazilian footballer Vinicius JR as the second face of CLEAR Men.

Tapping on modern audiences’ love for watching crime dramas on streaming platforms, the film leverages familiar television tropes to create a connection with people and portray the issue of dandruff in a way that …

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