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Clarks in Harajuku and Clarks x Stranger Things’ Roblox move continue brand’s creative innovation [Video]

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Community Building and Management

Clarks is continuing its series of interesting product launches, adaptations and marketing campaigns linked to its community of wearers. And this month it heads to “streetwear’s ground zero, Ura-Harajuku” in Tokyo, “charting the cultural cross-pollination that makes it one of the most significant fashion districts in Shibuya, not least the birthplace of the eponymous style tribe, Urahara kei”.

Clarks

A Clarks and Tokyo documentary, directed by Taichi Kimura, “delves deep into the archives, calling on the voices and faces that live and breathe the culture [and] lay out the seminal role Clarks and its core silhouettes played in the birth of the scene”.

The shoes focused on include the Wallabee, the Desert Boot, and the Desert Trek.

The film includes interviews with individuals who “guide us through five decades. From the early 60s, when American Ivy League and British prep first began infiltrating Japanese youth style, all the way through to the …

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