Circle Chevrolet Hyundai | Case Studies [Video]

Overview:

Since Circle Chevrolet Hyundai opened its doors in New Jersey nearly 80 years ago, the dealership has been committed to providing Shrewsbury, Tinton Falls, Red Bank, and Asbury Park drivers with the ultimate dealership experience. The company offers a comprehensive selection of new models, budget-friendly used cars, car loans, and leases.

Strategy:

Circle Chevrolet Hyundai has partnered with Effectv for over a decade, deploying a variety of multiscreen advertising strategies to reach potential automotive customers across CTV, Xfinity set-top boxes, mobile, and web. Advertising on live TV has helped further drive results.

Results:

In 2024, sales increased month over month across a 20-mile radius encompassing Monmouth and Ocean County Central. The dealership has grown its market share in this radius YOY, with 71% of sales coming from within 12 miles. Sales increased or stayed flat in almost all of the dealership’s top 20 ZIP codes. As the dealership has run more targeted …