Chipotle Could Boost Revenue With Superfan Memberships [Video]

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Chipotle

Chipotle started as a quick-service Mexican restaurant next to the University of Denver, serving San Francisco style burritos. The founder, Steve Ells, calculated that he needed to sell 107 burritos per day to make a profit. However, within the first month, Chipotle was selling over 1,000 burritos per day. This led to the abandonment of Ells’ original fine dining restaurant plan. Chipotle now has over 2,500 locations in the US, Canada, and Western Europe, with an annual revenue of $5.6 billion dollars.

Chipotle’s success is based on controlling the product. All of Chipotle’s ingredients are locally grown and freshly made every day. There are only 53 ingredients offered by Chipotle, but they allow for quality control. Chipotle automated as much as possible to increase …