Children’s audio tech brand Yoto has revealed its first global TV campaign, running across the UK, US, France and Canada, with other markets to follow.
The charming and uplifting TV ad, created by Insiders, builds on the brand’s platform of ‘For ears with a mind of their own’, showcasing how Yoto’s flagship Yoto Player – a child-controlled smart speaker – fosters kids’ independence and supports family life.
This campaign is Yoto’s biggest marketing investment to date and marks the continuation of its brand-building campaign work with Insiders.
In the ad, we follow a young girl as she wakes and gets ready for the day, choosing Beatrix Potter’s much-loved The Tale of Peter Rabbit(Frederick Warne & Co., an imprint of Penguin Random House Children’s) on Yoto as her soundtrack. Her self-confidence grows through little acts of independence, and is represented visually by two rabbit ears, shot in-camera, which sprout from her head and grow throughout …