Chick-fil-A Launches Family-Friendly Entertainment App
Chick-fil-A is taking a bold step beyond the drive-thru, announcing the launch of its own entertainment app aimed at families with children aged 12 and under. This innovative move reflects the company’s commitment to enhancing the customer experience by providing engaging content that complements mealtime.
“We’ve been paying attention to some research and conversations we’ve had with families that are our customers,” said Chick-fil-A’s executive director of brand strategy, entertainment, and media. “Insights bubbled up that content and games are both adjacent to mealtime.” This strategic insight has paved the way for an app that offers a delightful blend of entertainment and family bonding.
Upon its launch on November 18, the app will feature a variety of offerings, including scripted podcasts, interactive games, recipes, e-books, and even an original animated series designed specifically for families. These resources are crafted to not only entertain but also enrich family time, making it …