Chicano Federation organizes voters in San Diego County [Video]

CHULA VISTA, Calif. — The Chicano Federation is mobilizing a voter engagement campaign to ensure every voice is heard in this upcoming election. CBS 8 was at Southwestern College in Chula Vista where nearly 100 people gathered Thursday for the official launch party.

“For us, it’s about ourselves, you know really standing up for our community and for our familia,” said Liz Ramírez, CEO of Chicano Federation.

18 different organizations have joined forces to make a meaningful push to engage and educate potential voters about the importance of civic participation.

“Oftentimes we think that our vote doesn’t matter,” said Lisette Islas, CEO of Lifeline Community Services. “We think that, ‘Oh, this is just one vote,’ but if there are ten or twenty or even a hundred or ten-thousand people thinking, ‘My vote doesn’t …