CHEP Network has launched its first work for Spirit of Tasmania: an integrated campaign across television, digital, social, and outdoor platforms called Pack more in. Get more out.

The Tasmanian Government-owned ferry business appointed CHEP as its creative agency of record in March, following a competitive tender process. Per the appointment, CHEP now handles the brand’s strategy and creative services across all channels.

The campaign builds on Spirit of Tasmania’s long-standing Be a spirited traveller brand platform, which has been central to its creative strategy for the past seven years.

The Pack more in. Get more out. campaign’s central concept highlights the fact that, unlike air travel, there are no baggage limits onboard. Whether it’s a surfboard, a guitar, or a collection of local wines, what passengers bring to and from Tasmania creates a unique travel experience.

“Spirit of Tasmania offers travellers the unique chance to …

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