Cheltenham make moves to enhance customer experience at Festival [Video]

These include increasing the hard-standing trackway in the grass car parks to cover an area the size of 17 football pitches after the wet weather caused significant issues in March.

A new park and ride system is to be launched within easy access of Cheltenham, while The Jockey Club has partnered with National Express to offer coach travel direct to the track from more than 20 pick-up locations, doubling the number of coaches currently running to the venue.

There’s the promise of more course-facing areas to enjoy a drink with the aim of easing queues and reducing the need to rush between races. Bar facilities are also being upgraded to give more choice and indoor seating.

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