SEOUL, SOUTH KOREA — Cheil Worldwide has joined forces with Korean financial app Toss and the Korean National Police Agency for a PSA campaign to raise awareness about the gravity of teen gambling by running Instagram feeds of a fictional 16-year-old boy.
Online gambling continues to spread among teenagers in Korea. Nevertheless, its seriousness is not recognized, as people regard it as a mere mobile game played only by some troubled teens. Its similarity to mobile gaming makes online gambling more accessible to teens while making it difficult for them and their parents to realize its risks. The campaign “Doyoung’s Gambling Die-ary” is a wake-up call for teens and parents.
Four out of 10 teenagers in Korea have experienced gambling, and the number continues to increase. According to the Korean National Police Agency, the number of juvenile offenders aged 14 or older and under 19 who were charged with gambling increased by 2.3 times …