Cheers to 2025 5 trends set to raise the bar for spirits marketing [Video]

From immersive experiences, to culinary connoisseurship and a IYKYK cocktail culture, Bacardi Limited’s Cocktail Trends Report serves up the opportunities that will refresh the spirits industry over the next year.

In 2024, spirits companies got creative and flexible, to capture the love and attention of consumers looking for new connections with brands. And over the next 12 months, we’ll see the industry continue to act as a conduit for connection, bringing people closer to new interests, new knowledge, new experiences – and most importantly, each other. If the last few years have been about ‘more’, 2025 will be about ‘better’, setting the scene for valuable marketing opportunities.