Actor and advertising genius Charlie Moss has died. He was 85.
The late ad executive, who helped produce successful campaigns including those “I heart NY” tourism ads in the ’70s, died on Aug. 5 of a heart attack, his wife Susan Calhoun Moss confirmed, per The New York Times.
Moss died at his home in Wainscott, New York, the outlet reported. The publication’s Legacy page stated he and his wife had been married for 47 years.
Born Charles Moskowitz, Moss also helped create Alka-Seltzer’s iconic “Plop, plop, fizz, fizz” jingle featured in ads that ran in the late ’70s, as well as the “Flick of My Bic” campaign for Bic lighters, which also ran around the same time.
While discussing the Alka-Seltzer commercial in 1972, Moss told The New York Times, “We’ve created a natural language for television; we’ve given the man in the street ammunition to be a comedian.”