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Channel-Specific and Product-Centric GenAI Implementation in Enterprises Leads to Data Silos and Inefficiencies [Video]

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Global Marketing Strategies

Organisations often struggle with data silos and inefficiencies when implementing generative AI solutions. This affects over 70% of enterprises today, but global software company Pegasystems, aka Pega, seems to have cracked the code by using its patented ‘situational layer cake’ architecture. 

This approach democratises the use of generative AI across its platform, allowing clients to seamlessly integrate AI into their processes. They can choose from any LLM service provider, including OpenAI, Google’s Vertex AI, and Azure OpenAI Services, thereby ensuring consistent and efficient AI deployment across all business units.

“Our GenAI implementation at the rule type levels allows us to democratise the use of LLMs across the platform for any use case and by mere configuration, our clients can use any LLM service provider of their choice,” said Deepak Visweswaraiah, vice president, platform engineering and side managing director at Pegasystems, in an interaction with AIM

Pega vs the World 

Recently, Salesforce announcedthe launch of two new generative …

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