CES, or what used to be known as the Consumer Electronics Show, each year helps to set the tone for the innovative products and services that people can expect to see coming to market. Artificial intelligence has become a key part of innovation as marketers adopt the technology to provide better experiences for their customers.
“I definitely expect to see AI everywhere in every aspect, whether it’s in martech … or whether it’s in health and beauty products, sports products,” Denise Colella, vice president, global digital strategy group at software maker Adobe, said in this video interview with Beet.TV. “The use of AI is just going to expand exponentially.”
Adobe is adding AI features to its suite of software, which includes tools for graphic arts, photo editing, video production, website design and ecommerce, among others. The adoption of AI will significantly change how marketers present their brands to consumers, and customize …