CES Will Highlight CTVs Convergence of Retail Media: LG Ads Mike Brooks Beet.TV [Video]

LG Electronics is one of the biggest consumer electronics companies in the world, making CES a vital event for showcasing its latest wares. As a maker of internet-connected televisions, LG’s advertising sales unit, LG Ad Solutions, gives brands a way to engage target audiences on the largest screen in their homes.

“LG Ad Solutions differentiates itself, especially at CES, with its three verticals of assets,” Mike Brooks, global head of business development and partnerships at LG Ad Solutions, said in this interview with Beet.TV.

The first group of its ad inventory includes owned-and-operated LG Channels, its free ad-supported streaming television (FAST), and inventory from media partners. The second group of inventory is its home screen that acts as a hub for viewers to find programming. The third group is its automated content recognition (ACR) system that provides data about what appears on the screen.

“The effect of combining multiple CTV-type assets …