CES Brings Marketers New Opportunities And New Challenges: Epsilons Doran Beet.TV [Video]

CES, the annual Consumer Electronics Show, is a time of excitement for gadget lovers and innovators alike. But for marketers, it can also bring a sense of trepidation.

As new devices and services hit the market, they create fragmented consumer experiences that can be difficult for marketers to navigate. At the same time, these innovations offer new opportunities to connect with customers at different points in their journey.

“I, as a marketer, have to figure out, ‘How do I use all these capabilities to go and actually reach and talk to these consumers?’” said Joe Doran, Chief Product Officer at Epsilon, in this video interview with Beet.TV.

The waves of innovation that CES can throw up demand marketers rethink their strategies and technology stacks.

“All of that takes time, effort, and money,” Doran told Beet.TV editorial director Lisa Granatstein.

Despite the challenges, CES is still a time for fun and …