CEO Global Strategies: Develop strategic partnerships and alliances [Video]

Develop strategic partnerships and alliances: Forming strategic partnerships and alliances can help companies expand their reach, access new markets, and acquire valuable resources. CEOs who pursue strategic partnerships are better positioned to create synergies and drive growth. For example, Starbucks and Nestlé formed a global coffee alliance in 2018, which allowed Nestlé to expand its product portfolio and Starbucks to extend its global presence.

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